MODERN LENSES | VINTAGE LOOKS

Custom Tuned Cinema Optics - Hand Built and Assembled in the USA

Inspired by the classic looks of Hollywood cinema, Our ground up, custom rebuilt optics provide a modular approach to lensing your show, movie, commercial or passion project. 

“Our proprietary reversible and modular modifications allow ultimate flexibility on your lenses. We are able to instantly pivot to market demands to keep your lenses working. “

Recipe tunes for ultimate matching across multiple rental locations or custom 1:1 tunes to help tell your story and allow ultimate marketing capability to your project. 

What is it...

We’re that vintage lens emulation company! Wait emulation? You can do that?

V35 Project was started by Northwest Camera Co with the belief that all lenses are capable of more than one look and we could essentially upcycle them as trends move along. . Instead of rehousing old vintage lenses that have issues with availability, parts, color matching, breathing, uneven t-stops etc, our approach is to go the opposite direction. We start out with current production lenses where the housings and mechanics are great and through many modifications, change some defining looks of the lens like flares, edge performance, focus falloff, bokeh texture, color, sharpness, contrast and more. We analyze and breakdown the aesthetic looks of our favorite vintage lenses and emulate that look onto newer modern lens sets. 

V35 Project proposes a new way to think about lenses. While manufactures compete for best specs and best technical performance, that doesn’t always translate to what we, as cinematographers want from lenses. But that makes these modern lenses a perfect place to start when talking about aftermarket tuning, that’s where we come in!